The Triangle Of Trust
Last night I watched Frank Kern’s video called “Sneak Attack.” In this video, Frank Kern drives down to John Reeses house to do a “sneak attack,” but fails. I thought it was pretty entertaining, but if you don’t wanna sit through the whole video watching Frank attempt his sneak attack then forward a bit more into the video.
Frank talks about his method called the “Triangle of Trust.” This method is great for bloggers because it involves using a video with a sales pitch at the end and a blog post with the video and a link beneath the video to your affiliate product or your product; whichever you are promoting.
Watch the video where he explains in greater detail. Anyway, Frank explains how this technique is effective. Here is how it works: by sending an email to your subscribers saying check out this video on my blog. By using the word blog, you will receive a higher click through rate. Why? Because at the moment, blogs are seen as more trustworthy than just a regular old website. So, by telling them to go to your blog and check out this video, they don’t think they’ll be told to buy something.
Then in the video, you want a bunch of good content to keep them watching. At the end of the video you say something like, “Hey, I used this product and it was great… I really recommend you buy it. There’s a link below this video.” This way, with the blog being trustworthy, then a nice video saying check out this product I recommend it will result in more people viewing the product. Frank Kern has made a lot of money using this technique so try it.
Posted in Affiliate Marketing, Videos
I personally don’t follow Frank Kern but… Every video I have watched from him has been great and he truly is a master salesman.
The way he manages to sell by saying don’t buy and the use of distractions amongst other things truly amazes me but I respect it too…
I’ll have to try and watch this one though as it sounds pretty funny.
Yeah he really is a master salesman. I wish I knew half of what he knew.
And yes it is pretty funny. If you join his mailing list there’s actually another really funny video of him and John Reese sitting down talking.
[...] 2. Use Your Blog – If you get a significant amount of traffic to your blog and have loyal readers, your blog can be very effective. You can make a blog post telling all of your readers about a product. Tell them what you think about it, how it will benefit them, etcetera. Then you can include an affiliate link telling them where they can buy it. Check out this technique to help make money with affiliate produts using your blog: click here. [...]
Interesting concept.